12 Best ways to increase the sales of optical shop

12 best ways to increase the sales of an optical shop

Eyewear is a notable unavoidable thing in an individual’s life who needs spects. Eyewear helps us to enhance our eyesight. So in today's world, trades related to eyewear are popularly increasing day by day. So the expectation of profit from this business is also going to increase tremendously. But opticians must know how to encash this opportunity with today’s trends.

          Firstly it is essential to gain confidence in your optical business. If you have to increase your sales you must be sure about trends and the items which you are selling. Customer retention capacity depends on skills, and how you can scientifically and confidently have conversations with them.

          Every optician wants that the customer to come back again and again. Truly every business needs to build a brand to improve its clients and hence the business also. Brand loyalty and communication skills are the central aspects of improving optical sales.

           In today's era, eyewear can be needed by most people youngsters and children as all age group is very much familiar with mobile, laptop, and screens. So if someone doesn't have any eye-related defect, he or she truly uses spectacles to protect their eyes from the screen or maybe uses them only to follow trends. Most people and youngsters like to follow the trend so they most probably use eyewear as the fashion or style.

           so let's see some factors which can be responsible for increasing your optical sales.

1) Communication skills

The eyewear industry is flourishing day by day in terms of price and quality. The patient always chooses which is best for them. But how they can know which optical shop is good for them? So firstly patients judge the optician based on their communication skills. If you have the best communication skills and you know how to retain the customer on the basis of communication skills, then your half work can be done. You must always greet your customer with happy faces, so they also start conversations positively. So automatically the conversation started further.

2)Price must be reasonable

Prices for eyewear must not exceed the market rate. The patient can come to you by visiting another shop, also he can have an idea about the rates of eyewear you have. So if you exceed the price very high you can lose your customer, so be careful while discussing the price with the customer.

3)History taking 

Before starting, anything you must have taken some history of that patient history should include

•  Chief complaint

•  Age

•  Ocular history, including the last exam

•  Medications

•  Medical history

•  Family medical history

•  Allergies

•  current Rx ( if any)

4)Personalised experience of a patient with primary test

Opticians can suggest customers for the primary test. Following are the primary test that can be done by Opticians-

• Torch examination of ocular structure to detect any abnormalities like opacities, foreign bodies, redness swelling, etc..

• Visual acuity test

         with and without spectacle for near and distance

• If vision with maximum correction is less than 6/6 pinhole test is done

5) You must know what can vision problem cause?

 vision problems can cause:

•  Presbyopia

•  Cataracts

•  Glaucoma

•  Diabetic retinopathy

•  Macula degeneration

•  Floaters

•  Retinal detachment 

•  Optic neuritis

•  Migraine Headaches

vision changes and problems can be caused by many different conditions except refractive errors. A good optician must know about these vision problems.

6) Tracking patient return visits

The optician must keep a follow-up record of the customer's visit.

Tracking and following up will ensure the best care. Opticians can provide timely reminders for appointments through alerts, emails, or SMS services.

7) Staff training for customer retention 

The staff with upgraded skills can increase your customer retention. Staff training enhances store efficiency and can minimize long-term expenses. Having a multitasking staff will improve optical sales opportunities. Besides, teamwork can improve patient interaction. Optical sales practices also require qualified eyecare staff. Staff training comprises communication skills for telesales and face-to-face interactions. So trained staff can boost optical sales, performance, and support in achieving sales targets, and also provide excellent customer service using appropriate visual aids.

8) Offering promotions

Optical retailers offer different types of specialized promotions for optical products. Special offers on sunglasses, designs, frames, or colored contact lenses can create buzz among customers. Ask staff to talk about the current offers with customers. Personally reach the customer over call or SMS

9) Enhance Omnichannel Marketing 

Marketing is directly proportional to customers' needs. So targeted marketing and targeted customer can increase sales of your optical shop, and as a result, your shop revenue may get increase.

• Linking with online stores also makes the product reach customers very easily

• The use of signboards at the entrance can catch the attention of the passing visitors

• List your optical shop on Google Maps

• Create a business website 

• Upload optical product picture videos and customer testimonials 

• You can also offer referral discounts to customer lifetime value

10) Promotion of your business on social media 

Create your social media presence. Build the trust of your customers on social media. Social media can be a powerful tool for the optical shop business. Build promotional strategies to keep your business reminds the customers in their mindset so that they can remember when they are in need of you. You can regularly update your social media pages and probably all social media platforms for engaging your customers. You can also run campaigns to spread awareness of your product. Prompt the customers with call to action. It will eventually attract more customers and enhance your optical sales.

11) Keep proper records by using software

 You can organize the data of customers and sell products on your computer system by using updated software. The software is also needed to track records of transactions. It stores customer data such as frames and lenses specification. Such optometry software eases the retail optical business. Therefore multi Store management is simplified with cost-effective and Hassle-free solutions.

 12)Educating the patient on optical product

 You can build the trust of your customer by educating the customer on optical products. Run Educational videos on the social platform. You can also share the story behind the launch of every optical product across digital platforms. An optician can also use digital displays to educate store visitors. Educating customers about the varied collections of lenses and frames can help their buying decision. Share tips for choosing the right spectacles with empathy toward customers' needs.

               These are the main points on which we can focus to increase our shop sales. Other than this also, there are many ways to increase your sales. For that, you have improved your knowledge about your field. All optical stores must focus on customer-centric solutions to enhance overall store visibility and optical sales. Communication is extremely important. Discussing the patient’s needs and expectations is the most important thing and must be learned by every optician. For that, you have to upgrade and upskill yourself. if you are not certified and running your optical shop, you must be certified soon. It will definitely help to increase your scientific knowledge of dispensing.