Interaction between Optician & Customer

Optician, one who design, fits and dispense corrective lenses for person to provide better vision, it sounds technically good. Lets see what are the things optician has to do? How they fulfill customers need with there services?

People having some kind of eye/ vision issue needs to be get corrected with the help of skilled and certified optician. This error get corrected by optician with their exceptional service. So customer satisfied with your service and make your service as there first preference for future visit.

Everyone needs to have a better vision to see this beautiful world. So its opticians responsibility to give better service to a customer which fulfill their vision care needs. This all will be done by providing especial service to them.

Lets picturise the interaction between optician and customer.

Lets consider some of the points an optician must remember while interacting with the customer.

• Greet the customer
• Understanding exact customers need
• Eye Testing
• Give proper service as per customer requirements
• Product sale
• Pricing and negotiation
• Billing
• Inspection of received lenses and frames
• Exact product delivery

[Due to this pandemic its always necessary to take preventive measure while interacting with customer. Things to do while taking care in covid such as sanitization, use of mask, gloves, social distance etc.]

So lets get brief of above points,

o   To greet customer with positive attitude helps to make further customer interaction better. After greeting ask for actual reason for visit store. This positive start will helps customer to tell exact issue without any issue or burden.

o    It is necessary to understand exact requirements of customer from that we can give proper solution for them. Ask question regarding their issue so they can give brief about that.

o   After understanding proper needs or requirements of customer give proper suggestion or a solution which will worth their visit to store.

o   As per proper understanding and evaluating proper solution, suggest a better product to customer. 

o  While negotiating with customer about price keep some things in mind such as type of product, his/her expectation about price, attitude, aspiration which will help you to decide price or discount amount.

o   After finalizing the product price give the relevant bill details with proper receipt. Also make the customer to sign on bill for further safety.

o   Whenever customer comes for an eye testing make sure that testing should be done with latest technology machinery which gives satisfactory solution and result to a customer.

o   Always be sure to inspect lenses and frames after receiving them from distributer or company. 

o   While delivering product to customer, make sure it always be clean, sanitize, having proper label, case with proper packaging.

Above all briefing is important to make customer satisfied with their needs, which will make customer to visit your store again in future. If service to the customer is proper it help to make mouth publicity also, which helps to make store name in market as a brand in optical field.

Providing proper service to customer will make the store name in market, also helps to earn customer for life time for a store. This all things really matters to consistent growth of a store.

So if you aim to create strong foothold in market, always go ahead with positive attitude and make customer satisfy with your service.

Have happy customer always…!!!